That Which We Call A Rose

A soft, springtime trio designed by @sedjames, inspired by the timeless words of William Shakespeare and the exquisite rose—one of his most beloved symbols of beauty and romance. Discover three captivating shades that celebrate the gentle bloom of spring and the enduring power of love.

What's In A Name

A delicate, creamy peach veil with a hint of pink sparkle and a very subtle magnetic pull. Inspired by Juliet’s musing in Romeo & Juliet, Act 2, Scene 2 —“That which we call a rose, by any other word would smell as sweet”—this shade invites you to see beyond labels and let your true essence shine. Wear it as a whisper of elegance, reminding you that real beauty knows no bounds.

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Fairer We Deem It

A serene mauve-pink base awash with a striking linear holographic shimmer. Echoing Shakespeare’s Sonnet 54—“the rose looks fair, but fairer we it deem”—this polish celebrates that lasting allure lies in both outer radiance and inner grace. As the sunlight dances across your nails, may it remind you that true splendor endures when it springs from within.

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Drawn After You

A soft terracotta-peach canvas brimming with a warm golden gleam. Inspired by Sonnet 98—“They were but sweet, but figures of delight drawn after you”—it honors how love and connection shape our perception of beauty in the world around us. Let this luminous polish reflect the brilliance of each heartfelt bond and remind you that, in every encounter, we grow into a more vibrant version of ourselves.

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